Nike Air Max | Campaign

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Footasylum | Air Max Day

I worked with Footasylum to design an interactive content campaign to celebrate Nike Air Max day. The piece explores the history of the Air Max in an interactive timeline. I initially wireframed the campaign to fit the content produced by copywriters from Nike’s own archives. After exploring a series of visual concepts, I created a series of abstract neon illustrations, featuring the most iconic trainers over the last three decades. These were done using a stylus and the ipad pro and I brought movement to them using a simple SVG animation. Lastly I designed the UI, in-line with Footasylum’s branding, using images from Nike’s archives to bring the story to life. My final designs were also used in Footasylum stores in large print format around the UK during the run of the campaign.

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