Liberty | UX & UI

Liberty London | UX & UI

I worked with the Ecommerce and Creative teams at Greenlight, and Liberty’s inhouse design team to provide wireframing support and discovery UI concepts for the redesign of Liberty’s online store. The concepts focused on highlighting Liberty’s unique print designs, their high-profile collaborations with brand and partners, and the heritage of their central London location.

We also explored tactics to increase conversion and engagement, such as introducing shoppable content and building better social integration into the site.

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